Keep Scotland Beautiful - Take It Back Scheme (2023)
The Keep Scotland Beautiful #TakeItBack Scheme was a joint campaign with the National Cup Recycling Scheme and Starbucks to encourage people who use single-use takeaway cups to take them back to one of 121 participating stores across Glasgow and Dundee to ensure cups were properly recycled and not sent to landfill.
Commissioned by Keep Scotland Beautiful to contribute to digital promotions for the scheme.
